On January 9, 2012, 100 domain names will be up for sale in the upcoming Cax.com domain newsletter. The Cax.com newsletter is being promoted heavily by popular domain blogs, as well as, domain sites- DNForum.com, DomainState.com and AcornDomains.co.uk. Don’t miss out on this Cax.com domain investment buying opportunity.

Hancock Tower by S. Granville-Smith

Web domain Boston.net up for auction
Cambridge-based Sedo gets some mainstream press from The Boston Herald for domain auction of Boston.net with a minimum bidding range in the area of $10,000 to $25,000.

The following Domain name auctions are LIVE on the Bido.com platform

Jets.com Doman Name Sold for $375,000 back in 2009 on Sedo. Read more about the Jets.com $375k domain sale click  here

(dot-de = country code for Germany)

• TheCoca-ColaCompany.com: The Official Company Website
• Coca-Cola.com: e-Commerce site features My Coke Rewards, Shop Our Store & Coke in the USA and a change countries button (upper right corner)
• Coca-ColaConversations.com: The Official Coca-Cola blog
• Coke.com: re-directs to Coca-Cola.com 
• CocaCola.com: re-directs to Coca-Cola.com
• Coca-Cola.tv: Coca-Cola TV (Spanish only)
• CocaCola.tv: re-directs to Coca-Cola.tv

Even the top global brands are often slow to adapt to domain name strategy and new media. Coke seems to be laggards in some areas on the Internet as Coke has sometimes slowly adapted to new Internet techniques. For instance, Coke’s company blog was launched in 2008. The company joined YouTube in 2006 and has not ramped it up yet as the official Coke YouTube channel currently has less than 15,000 subscribes and less than 4 million channel views (YTD).

Doing things backwards and breaking domain name rules? Domain experts would most likely agree a domain strategy of using their short, four letter web address ‘Coke.com’ as the main e-Commerce site and recommend both Coca-Cola.com & CocaCola.com to re-direct to Coke.com (the opposite of what Coke is doing today). As for CocaCola.tv and Coca-Cola.tv (best to go without the hyphen as the main site), and wouldn’t it make logical sense to prioritize the Coca-Cola TV site which is currently only in Spanish- especially as video search is emerging so rapidly. Thus,  it makes perfect sense to build out video site as a global TV site (multilingual for all countries!). Moreover, Coke.tv does not reslove but would be more powerful as the go-to web address for Coke TV instead of Coca-Cola TV or at least co-branded as two video sites.

In sum, there is always room for improvement with a domain name strategy and even for the big time pros like Coke. Who owns the powerful, category defining, generic, four-letter (4L) domain name- ‘Soda.com‘ (currently a parked ad site)? Coca Cola is numero uno as a global brand but their naming and branding is not perfect. Red Bull kicks their butt in the energy drink market, don’t they?

P.S. Also, we suggest ‘CokeBlog.com’ instead of ‘Coca-ColaConversations’. The “Keep it Simple Stupid” approach

* Coca-Cola is the first company featured in our new ‘Top Brands Watch’ series about top global brands use of domain names in advertising.

Domainertising.com Domain Names in Advertising

Online video has been growing fast and Coca-Cola has slowly started expanding to expand their mult-channel strategy by adding the dotTV domain developed for Coca-Cola TV. Coca-Cola TV uses the intuitive dotTV domain extension with Coca-Cola.tv (surprisingly only in Spanish currently).  The Coca-Cola online marketing plan of action includes social media channels including YouTube, Facebook and Twitter.

We are always amazed at how many ad campaigns lose focus on the significance of shining the light bright on the company’s Web address in all advertising efforts in a bold and aggressive way to drive traffic to their sites and/or mobile sites. What is your advertising slogan for your brand?  Do you change it every year the way top global brand Coca-Cola does?

Tell a friend and/or colleague about us:

Domainertising.com Domain Names in Advertising

• 1886 – Drink Coca-Cola.
• 1887 – Delicious! Refreshing! Invigorating! Exhilarating!
• 1891 – The Ideal Brain Tonic/The Delightful Summer-Winter beverage.
• 1904 – Delicious and Refreshing.
• 1905 – Coca-Cola Revives and Sustains.
• 1906 – The Great National Temperance Beverage.
• 1908 – Good til the Last Drop
• 1917 – Three Million a Day.
• 1922 – Thirst Knows No Season.
• 1923 – Enjoy Life.
• 1924 – Refresh Yourself.
• 1925 – Six Million a Day.
• 1926 – It Had to be Good to Get Where It Is.
• 1927 – Pure as Sunlight
• 1927 – Around the Corner from Anywhere.
• 1928 – Coca-Cola … Pure Drink of Natural Flavors.
• 1929 – The Pause that Refreshes.
• 1932 – Ice-Cold Sunshine.
• 1937 – America’s Favorite Moment.
• 1938 – The best friend thirst ever had.
• 1938 – Thirst Asks Nothing More.
• 1939 – Coca-Cola Goes Along.
• 1939 – Coca-Cola has the Taste Thirst Goes For.
• 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment, Think of Ice Cold Coca-Cola.
• 1941 – Coca-Cola is Coke!
• 1942 – The only thing like Coca-Cola is Coca-Cola itself.
• 1944 – How about a Coke?
• 1945 – Coke means Coca-Cola.
• 1945 – Passport to Refreshment.
• 1947 – Coke Knows No Season.
• 1948 – Where there’s Coke there’s hospitality.
• 1949 – Coca-Cola … along the highway to anywhere.
• 1952 – What you want is a Coke.
• 1954 – For people on the go.
• 1956 – Coca-Cola … makes good things taste better.
• 1957 – The sign of good taste.
• 1958 – The Cold, Crisp Taste of Coke
• 1959 – Be really refreshed.
• 1963 – Things go better with Coke.
• 1966 – Coke … after Coke … after Coke.
• 1969 – It’s the real thing.
• 1971 – I’d like to buy the world a Coke. (basis for the song I’d Like to Teach the World to Sing)
• 1974 – Look for the real things.
• 1976 – Coke adds life.
• 1979 – Have a Coke and a smile.
• 1982 – Coke is it!
• 1985 – America’s Real Choice
• 1986 – Red White & You (for Coca-Cola Classic)
• 1986 – Catch the Wave (for New Coke)
• 1989 – Can’t Beat the Feeling. (also used in the UK)
• 1993 – Always Coca-Cola.
• 2000 – Enjoy.
• 2001 – Life tastes good. (also used in the UK)
• 2003 – Real.
• 2005 – Make It Real.
• 2006 – The Coke Side of Life (used also in the UK)
• 2007 – Live on the Coke Side of Life (also used in the UK)
• 2009 – Open Happiness
• 2010 – Twist The Cap To Refreshment

(Source: Wikipedia)

Coca-Cola is consistently ranked as the top global brand. When companies use slogans, it is in their best interest to trademark their slogans and add the domain names for their advertising slogans as part of a naming strategy.